Summer Springboard, an education startup based in Southern California, had an outdated WordPress website that was supposed to be doing the legwork for the bulk of their lead generation and search engine marketing. After the COVID-19 pandemic hit the US the company needed to pivot to online classes before registration in January 2021. The old site didn’t have a great system to add information about these offerings nor did it have a design pattern to adapt to this dramatically different type of content. On top of this, the site was slow to load and the design was hard to navigate. Cottontail was tasked with overhauling the design and improving the technical performance of the site before an upcoming ad campaign to push the new online course offerings.
From the client:
Andrew Motiwalla, Executive Director Summer Springboard
After working with Aidan on another successful project, I hired him to do a design overhaul of another website. This business had an existing website, but was very inflexible and hard to add new types of content to. We also had severe budget constraints because Covid has crushed this business. Aidan devised a clever way to salvage some of what we had, but created a much more flexible backend. He also built some new content types and came up with a new design. He implemented the new design and functionality within our budget constraints.
The design improvements speak for themselves. What came out of this project was a new, beautifully designed custom WordPress theme, a better ability to add content that was adapted to the new online course offerings, and dramatic speed and usability improvements. The mobile usability and responsive design of the site were also dramatically improved. All of the marketing software that normally slows down a site like a chatbot, various analytic scripts, and lead-generation funnels were all maintained.