The image behind the hand drawn type was an image Phoebe chose, which was altered to make sure the colour scheme matched her brand adding blue tones and was cropped to maximise the space at the top of her website. I’ve also made sure the type is crisp and clear to read while still maintaining a professional yet feminine and flowing feeling.
There were other elements designed, to complement like these instagram images below
We started out with inspiration images, colour ways, and a vision board for what the brand would look like, which extended out into other elements as we went along.
Initial inspiration for colour ways in the images