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Jo Mackay

Read on to find out how the creative branding process unfolded

The Branding Design Process can differ slightly depending on the project and what it is we’re trying to achieve. Jo’s brand makeover was pretty flexible, so we started out with some inspiration from the world that is Pinterest – if you’re ever stuck on trying to find out what kind of feel you want in your brand definitely start there, there’s bucket loads of inspiration there.

Jo Mackay came to me with a fairly rough brief of what she wanted for her new brand, and we started out with a Pinterest board of images to use as the inspiration for the project. The colours were narrowed down from a few different images as inspiration, and then we began on the designs.

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The colour palettes created based on the images chosen

I then created a custom pattern based on leopard prints, in the signature colours chosen.

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