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September 2, 2015

Google’s new logo

Business lessons from Google

Screen Shot 2015-09-02 at 4.44.06 pm

Google has just updated their Logo today – and I have to say – it’s so nice to be rid of those Serifs. But it’s not really about my opinion, or yours, is it?

Some people will say “I could have made that.”
(Someone like your uncle John). But that’s not really the point, is it? You should probably ask yourself why that thought might pop into your head – what’s your motivation for trying to put down a multi billion dollar company? Do you think they’ll be offended by your tiny protest? Does it give you some tiny satisfaction that you could compete with them? I’m not trying to make you feel bad. I’m just trying to point out the fact that our motivations are often hidden, and hidden from ourselves. Maybe it makes you feel inadequate, because of how huge their success has been in comparison to yours. It’s worth thinking about so you aren’t left with any subconscious feelings of inadequacy or resentment about what you did or didn’t achieve in your life.

Another lesson for those of us not really in Google’s catergory, or should I say, hemisphere (when it comes to business) is that simplicity is one of the hardest things to achieve, but it will come over time. Refine, refine, refine is probably the design world’s equivalent to location, location, location.

When thinking about designing a logo for your business, or having one designed [hint hint, I’m a branding designer] you’ll try and make your logo embody everything that you are, you’ll try and squeeze in all of the values and ideas that you want it to represent, but that’s not the way Branding works. Infact, it’s the other way around – the Logo will absorb all of the qualities that the brand represents – in
Google‘s case, their values are:

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. You don’t need to be at your desk to need an answer.
    (translate: your business website should be mobile responsive.)
  5. You can make money without doing evil.
  6. There’s always more information out there.
  7. The need for information crosses all borders.
  8. You can be serious without a suit.
  9. Great just isn’t good enough.

I think I’d probably omit that last one, to stop you from entering perfection paralysis unnecessarily (self confessed perfectionist here) to:

9. Go for the great, take daily action, and don’t give up.

Just to prove my point, here’s a picture of Google’s first logo:

 

Google's First Logo

Google’s First Logo

It’s not pretty is it? but by sticking to their core values like focusing on the end user, do one thing really really well and getting information in the hands of anyone on the globe, they’ve created their own verb that has entered into common vocabulary.

So in conclusion? 


Construct Crappy (yeah ok I could have found a better alliteration for that phrase but let’s just go with it) & Refine along the way. You don’t need to launch with perfection – infact it’s probably not possible.

Let me know what you think about the article, did you have any revelations? I’d love it if you left me a comment below.

Stacey xo

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